Since Brodie Contracting Services doesn't have a storefront/address for customers to visit, I created a "service area" Google Business Profile. This allows the business to take advantage of what local search results have to offer, while remaining accurate and transparent.
I built a website
that showcases the type of work he does, and the projects he's capable of. Shortly after visitors get a sense of his work and fall in love, there's a CTA (call to action) prompting users to contact him.
Last but not least, one of the most important aspects of managing your online presence is to monitor, analyze, and adjust. There are many different online platforms your business "lives" on. Your Google Business Profile, your socials, your website, and so on. With these platforms come tools you can use to analyze data, demographics, performance, etc. These are available because "set it and forget it" strategies almost never work.
So when something stops working, it's important to understand why. When something else starts working better, you can double down on it. The internet is always evolving and changing, so rarely will one strategy stay effective forever. By keeping an ear to the ground and trying new things, you can position yourself for continual success in your marketing.