When potential customers use Google to search for products or services, they'll type in certain keywords. For example, "plumber near me", "best plumber in Canton", "plumbing service in my area", and so on. Google will then show the user a page of relevant results. This page will be a blend of paid results (ads) and non-paid results (organic).
As you can imagine, certain keywords are very high value in a given market. Businesses will 'bid' on these keywords (through PPC) so that their business is shown to the user in Googles results page in the form of an ad. The more valuable the keyword, the higher businesses will bid. The higher they bid, the more the cost goes up.
Once a user clicks on your ad, your ad account is charged. The CPC (cost-per-click) is determined by the bidding for said keyword as outlined above. With PPC ads, you're driving more potential clients to your website. With a well built site that's focused on conversion, that increased traffic translates into more paying clients.
The short answer is, probably. Just like with LSA, the volume of clicks you get and the pricing of clicks is entirely dependent on your market. If for example you're a personal injury lawyer in the heart of LA, chances are there's quite a few competitors bidding a lot of money on those clicks. This brings cost up quite a bit. On top of this, you're ad may not show until the bottom of page one.
The good news is, most small local businesses are not in the heart of LA. If the search volume is there, and bidding for clicks are low to modest, it's almost always worth it. One of the main reasons is because you can get results very fast compared to other marketing channels. Many small local businesses end up leaving money on the table when they don't utilize PPC.
Is my 'Google Business Profile' in the kind of shape it needs to be? Is the search volume there? What will cost look like per click? These are all questions I can answer for you with a market analysis. Reach out today to get started.
This is a local plumber that appears at the top of Google when users search "plumbers near me". This ad will only appear to searchers in a certain proximity of the business to ensure leads are from qualified customers.