Our Development Process
You won’t find a service as comprehensive as what we offer. Take a look at the steps we’ll take you through.
Discovery
Phase 1
Offer Messaging
We go through fundamental questions about your service, its features/benefits, who it serves, & more. Understanding the client, what they want and what they need is crucial to an effective website.
Keyword Research
We look at how many people are searching for your services in each town/city within your service radius. This paint's a picture of what service area pages should be built in order to gain traffic.
Sitemap Creation
Just like the blueprint to a house, a sitemap is the blueprint to your website. The offer messaging and keyword research help form a well thought-out sitemap.
Framework
Phase 2
Wireframing
Like framing a house, we create the frames that make up sections and pages of your site. It's not pretty by itself, but you'll start to see the vision come alive.
Copywriting
The things we say matter. We rely heavily on the offer messaging from phase 1 to write copy that speaks to your visitors in a way that's engaging.
CTA Development
Your call-to-action is the action you want your visitor to take. Submit a lead, request a quote, get directions, etc. We'll develop a CTA that's most effective for your target customer.
Design
Phase 3
UI
We create style guides and templates that are inline with the brand of your business. This is done with a modern and visualy appealing approach.
UX
We continue to test and tweak the user experience. This ensures the best chance at visitors converting into leads.
Optimize
Phase 4
Responsiveness
Most visitors today are on mobile, and every screen size is different. We develop your site to respond to all sizes. This includes using fluid typography and fluid spacing.
Pagespeed
We test that the site passes the 'core web vitals' test and the page speed test. Not only is this important for user experience and accessibility, it also has SEO implications.
Launch
Phase 5
Final Review
We verify that all stakeholders are happy with the final product, and that it's aligned with your company's goals.
Go Live
Your new/exising domain gets connected, we launch the site, and verify that all functions work as intended.
