Our Process

It’s rare to find a service as comprehensive as what we offer. Take a peek behind the curtains to see what you can expect.

Strategy Call

Discovery

Phase 1

  • Offer Messaging

    We go through fundamental questions about your services, its features/benefits, who it serves, & more.

  • Keyword Research

    We look at how many people are searching for your services in each town/city within your service radius.

  • Sitemap Creation

    Just like the blueprint to a house, a sitemap is the blueprint to your website. The offer messaging and keyword research help form a well thought-out sitemap.

Framework

Phase 2

This is where we develop strategy and how to best move forward. Often times we'll come back to this and rework it after testing.

  • Wireframing

    We go through fundamental questions about your services, its features/benefits, who it serves, & more.

  • Copywriting

    We look at how many people are searching for your services in each town/city within your service radius.

  • CTA Development

    Your call-to-action is the action you want your visitor to take. Submit a lead, request a quote, etc. We'll develop a CTA that's mot attractive for your target customer.

Design

Phase 3

Design is where we really make things shine visually. This helps visitors have a positive experience.

  • UI

    We create style guides and templates that are inline with the brand of your business. This is done with a modern and visualy appealing approach.

  • UX

    We continue to test and tweak the user experience. This ensures the best chance at visitors converting into leads.

Optimize

Phase 4

Optimizing means a lot of things, but the goal is to ensure everything runs smoothly across all devices and all scenarios.

  • Responsiveness

    We develop the site to respond to all screen sizes. This also includes using fluid typography and spacing.

  • Pagespeed

    We test that the site passes the 'core web vitals' test and the page speed test. Not only is this important for user experience, it also has SEO implications.

Launch

Phase 5

The exciting part, we get to launch! All the logistics are covered, and all our ducks are in a row.

  • Final Review

    We verify that all stakeholders are happy with the final product, and that it's aligned with your company's goals.

  • Go Live

    Your new/exising domain gets connected, we launch the site, and verify that all functions work as intended.

So, What's Your Next Step?