Our Process
It’s rare to find a service as comprehensive as what we offer. Take a peek behind the curtains to see what you can expect.
Discovery
Phase 1
Offer Messaging
We go through fundamental questions about your services, its features/benefits, who it serves, & more.
Keyword Research
We look at how many people are searching for your services in each town/city within your service radius.
Sitemap Creation
Just like the blueprint to a house, a sitemap is the blueprint to your website. The offer messaging and keyword research help form a well thought-out sitemap.
Framework
Phase 2
This is where we develop strategy and how to best move forward. Often times we'll come back to this and rework it after testing.
Wireframing
We go through fundamental questions about your services, its features/benefits, who it serves, & more.
Copywriting
We look at how many people are searching for your services in each town/city within your service radius.
CTA Development
Your call-to-action is the action you want your visitor to take. Submit a lead, request a quote, etc. We'll develop a CTA that's mot attractive for your target customer.
Design
Phase 3
Design is where we really make things shine visually. This helps visitors have a positive experience.
UI
We create style guides and templates that are inline with the brand of your business. This is done with a modern and visualy appealing approach.
UX
We continue to test and tweak the user experience. This ensures the best chance at visitors converting into leads.
Optimize
Phase 4
Optimizing means a lot of things, but the goal is to ensure everything runs smoothly across all devices and all scenarios.
Responsiveness
We develop the site to respond to all screen sizes. This also includes using fluid typography and spacing.
Pagespeed
We test that the site passes the 'core web vitals' test and the page speed test. Not only is this important for user experience, it also has SEO implications.
Launch
Phase 5
The exciting part, we get to launch! All the logistics are covered, and all our ducks are in a row.
Final Review
We verify that all stakeholders are happy with the final product, and that it's aligned with your company's goals.
Go Live
Your new/exising domain gets connected, we launch the site, and verify that all functions work as intended.